The Marshalls
good stuff
Accelerator Program
The Marshalls Good Stuff Accelerator Program is designed to help women live their ideal lives with expert guidance, coaching, and community.
Back for its second year, The Marshalls Good Stuff Accelerator Program — developed in partnership with Luminary — is a virtual, year-long experience designed to support 40 women as they make meaningful progress toward one personal or professional goal.
Whether you’re a college student, stay-at-home mom, business owner, navigating your career, in a life transition, or just looking for a new opportunity – you belong here!
The program offers curated sessions, peer accountability, and practical support to help women take action and move forward.
Meet the
participants
Participants from Year 1 used the program to launch businesses, develop professional skillsets, and pursue personal milestones — often citing the combination of structure, a grant, and community as transformative. From publishing books to scaling tutoring programs, these women are turning ambition into action.
The Need
According to Marshalls research, women surveyed define the "good stuff in life” as a combination of emotional and experiential fulfillment. This includes spending quality time with loved ones to personal growth and professional achievement. But for so many reasons, the things women want can feel just out of reach. 1 in 3 say they lack access to the resources they need to get more out of their lives, and 46% do not have a mentor.
Marshalls is working to close this access gap through programs that help provide women with practical tools, resources, and community to make tangible progress toward the life they envision. We created The Marshalls Good Stuff Accelerator Program to be a focused, immersive opportunity for a dedicated group of 40 women to go deeper and further.
UP NEXT: PROGRAM OverviewProgram Overview
In partnership with Luminary, The Marshalls Good Stuff Accelerator Program provides a cohort of 40 women with one year of programming that includes:
Live virtual sessions with Marshalls experts and role models such as Vivian Tu and Keltie Knight (group mentorship format)
Six peer coaching sessions (via Luminary Cru groups) offering shared accountability and support
A one-time $5,000 grant designed to help participants invest in the specific goal they’re working toward
Full access to Luminary Collective PLUS: a membership that includes 25+ monthly virtual events, tools, networking, and coworking spaces nationwide
Please Note: This program is not exclusively for business owners. While we absolutely welcome female founders and entrepreneurs, the program is designed to support a wide range of women from diverse backgrounds and at different stages in their personal or professional journeys. Whether you’re a college student, stay-at-home mom, business owner, navigating your career, in a life transition, or just looking for a new opportunity – this program is for you!
Learn more about Marshall’s mission and programming
UP NEXT: CurriculumCurriculum
Marshalls programming tackles the following 4 key action areas:
- Turning connection into valuable community
- Feeling financially empowered
- Embracing your self-worth
- Showing up with confidence
All participants will commit to one year of virtual programming that runs from January 2026 to December 2026. The curriculum includes:
- 60-minute Kick-Off Event to learn more about the program, meet your cohort, and walk through expectations for the year ahead (January 2026).
- 90-minute Cru Inception Gathering to learn about the Luminary Cru program, understand the peer-to-peer coaching process, and meet your Cru Guide and fellow Cru members (April 2026).
- Five (5), 60–90-minute virtual sessions with Marshalls’ powerhouse group of experts and role models, including Vivian Tu and Keltie Knight. These sessions will cover a range of topics; each directly aligned to the four key action area outlined above (sessions will span the length of the program)
- Six (6), 60-minute monthly Luminary Cru peer mentorship meetings with a small community of carefully matched MGSAP participants (May–October 2026).
- A one-time $5,000 grant designed to help participants invest in the specific goal they’re working toward
- Access to Luminary Collective PLUS Membership, including 25+ monthly virtual events, a members-only platform, digital content library, nationwide partner spaces, and more!
Please note: Grants will be distributed midway through the program. To remain eligible for the grant, participants must stay actively engaged and meet attendance requirements, outlined in the official rules and the FAQ. We know life happens, which is why we’ll check in regularly to see how you’re doing and record all MGSAP exclusive sessions (except Cru meetings) to help you stay on track. We simply ask that you do your best to attend live, stay involved, and proactively keep your Luminary staff partner informed of any scheduling challenges.
UP NEXT: Luminary CruLuminary Cru
A Luminary Cru is a small accountability circle of members (4-5) and a trained Cru Guide (Luminary staff member) who meet and peer coach each other in monthly 60-minute Gatherings to help them accelerate achievement of their personal and professional goals facilitated by an expert guide.
All MGSAP participants will be matched with fellow participants based on demographics, values, goals, and availability—while also ensuring each group brings together diverse perspectives and individuals at different stages of their lives. You’ll have access to a digital platform to track your intentions and progress. This isn’t just another networking group—it’s a journey alongside like-minded individuals who will challenge you, cheer you on, and celebrate with you every step of the way.
Many participants from our first year’s cohort described their Cru as the highlight of their Accelerator experience, forming life-long connections. Cru Meetings are a core part of your MGSAP journey, and we ask that you make every effort to attend. Given the personal nature of the conversations in these meetings, they will not be recorded.
UP NEXT: EligibilityEligibility
People who identify as women from all 50 states, the District of Columbia, and Puerto Rico are invited to apply, with all programming held virtually over the course of 2026. We encourage women of all backgrounds with both personal and professional ambitions to apply.
No purchase necessary. Void where prohibited. The Marshalls Good Stuff Accelerator Program is sponsored by TJX Companies, Inc. Open to legal residents of the 50 US, DC & PR, 18 & older, who identify as women. Begins 10:00 a.m. ET on 9/3/25 and ends 11:59 p.m. ET on 10/14/25. See Official Rules for prize descriptions, how to enter, and complete details.
UP NEXT: TimelineTimeline
- September 3 - Applications are open – apply now!
- October 14 - Application window close.
- November 20 – December 11 - All applicants will be contacted via email to notify the 40 women who have been selected for the program. Please make sure the email address you use for applying is one you check on a regular basis to ensure you see any Communitions.
- January 2026 (TBD will be selected by 9/3): Kick-off
- January 2026 – December 2026: Yearlong virtual programming (see curriculum for details)
The Need
According to Marshalls research, women surveyed define the "good stuff in life” as a combination of emotional and experiential fulfillment. This includes spending quality time with loved ones to personal growth and professional achievement. But for so many reasons, the things women want can feel just out of reach. 1 in 3 say they lack access to the resources they need to get more out of their lives, and 46% do not have a mentor.
Marshalls is working to close this access gap through programs that help provide women with practical tools, resources, and community to make tangible progress toward the life they envision. We created The Marshalls Good Stuff Accelerator Program to be a focused, immersive opportunity for a dedicated group of 40 women to go deeper and further.
UP NEXT: PROGRAM OverviewProgram Overview
In partnership with Luminary, The Marshalls Good Stuff Accelerator Program provides a cohort of 40 women with one year of programming that includes:
Live virtual sessions with Marshalls experts and role models such as Vivian Tu and Keltie Knight (group mentorship format)
Six peer coaching sessions (via Luminary Cru groups) offering shared accountability and support
A one-time $5,000 grant designed to help participants invest in the specific goal they’re working toward
Full access to Luminary Collective PLUS: a membership that includes 25+ monthly virtual events, tools, networking, and coworking spaces nationwide
Please Note: This program is not exclusively for business owners. While we absolutely welcome female founders and entrepreneurs, the program is designed to support a wide range of women from diverse backgrounds and at different stages in their personal or professional journeys. Whether you’re a college student, stay-at-home mom, business owner, navigating your career, in a life transition, or just looking for a new opportunity – this program is for you!
Learn more about Marshall’s mission and programming
UP NEXT: CurriculumCurriculum
Marshalls programming tackles the following 4 key action areas:
- Turning connection into valuable community
- Feeling financially empowered
- Embracing your self-worth
- Showing up with confidence
All participants will commit to one year of virtual programming that runs from January 2026 to December 2026. The curriculum includes:
- 60-minute Kick-Off Event to learn more about the program, meet your cohort, and walk through expectations for the year ahead (January 2026).
- 90-minute Cru Inception Gathering to learn about the Luminary Cru program, understand the peer-to-peer coaching process, and meet your Cru Guide and fellow Cru members (April 2026).
- Five (5), 60–90-minute virtual sessions with Marshalls’ powerhouse group of experts and role models, including Vivian Tu and Keltie Knight. These sessions will cover a range of topics; each directly aligned to the four key action area outlined above (sessions will span the length of the program)
- Six (6), 60-minute monthly Luminary Cru peer mentorship meetings with a small community of carefully matched MGSAP participants (May–October 2026).
- A one-time $5,000 grant designed to help participants invest in the specific goal they’re working toward
- Access to Luminary Collective PLUS Membership, including 25+ monthly virtual events, a members-only platform, digital content library, nationwide partner spaces, and more!
Please note: Grants will be distributed midway through the program. To remain eligible for the grant, participants must stay actively engaged and meet attendance requirements, outlined in the official rules and the FAQ. We know life happens, which is why we’ll check in regularly to see how you’re doing and record all MGSAP exclusive sessions (except Cru meetings) to help you stay on track. We simply ask that you do your best to attend live, stay involved, and proactively keep your Luminary staff partner informed of any scheduling challenges.
UP NEXT: Luminary CruLuminary Cru
A Luminary Cru is a small accountability circle of members (4-5) and a trained Cru Guide (Luminary staff member) who meet and peer coach each other in monthly 60-minute Gatherings to help them accelerate achievement of their personal and professional goals facilitated by an expert guide.
All MGSAP participants will be matched with fellow participants based on demographics, values, goals, and availability—while also ensuring each group brings together diverse perspectives and individuals at different stages of their lives. You’ll have access to a digital platform to track your intentions and progress. This isn’t just another networking group—it’s a journey alongside like-minded individuals who will challenge you, cheer you on, and celebrate with you every step of the way.
Many participants from our first year’s cohort described their Cru as the highlight of their Accelerator experience, forming life-long connections. Cru Meetings are a core part of your MGSAP journey, and we ask that you make every effort to attend. Given the personal nature of the conversations in these meetings, they will not be recorded.
UP NEXT: EligibilityEligibility
People who identify as women from all 50 states, the District of Columbia, and Puerto Rico are invited to apply, with all programming held virtually over the course of 2026. We encourage women of all backgrounds with both personal and professional ambitions to apply.
No purchase necessary. Void where prohibited. The Marshalls Good Stuff Accelerator Program is sponsored by TJX Companies, Inc. Open to legal residents of the 50 US, DC & PR, 18 & older, who identify as women. Begins 10:00 a.m. ET on 9/3/25 and ends 11:59 p.m. ET on 10/14/25. See Official Rules for prize descriptions, how to enter, and complete details.
UP NEXT: TimelineTimeline
- September 3 - Applications are open – apply now!
- October 14 - Application window close.
- November 20 – December 11 - All applicants will be contacted via email to notify the 40 women who have been selected for the program. Please make sure the email address you use for applying is one you check on a regular basis to ensure you see any Communitions.
- January 2026 (TBD will be selected by 9/3): Kick-off
- January 2026 – December 2026: Yearlong virtual programming (see curriculum for details)